Friday, July 29, 2016

Deliver Your Chapter’s Unique Value – Part 3 - Use Your SWOT Analysis


In the July 12th blog we considered the steps of a basic SWOT (Strength-Weaknesses-Opportunities-Threats) analysis as a way to help you to think more strategically about your chapter. 

So, after you have identified your chapter’s internal strengths and weaknesses and its external opportunities and threats …what in the world do you do with the information?

Put the information in a form where patterns begin to emerge.  You can make the tabulation as simple or elaborate as you wish. Here's a simple format

Internal Strengths
Internal Weaknesses
1.
1.
2.
2.
3.
3.
External Opportunities
External Threats
1.
1.
2.
2.
3.
3.

Eloise Schwartz, of the Metro Milwaukee Chapter, shared a beautifully done Power Point of the SWOT analysis she did for her chapter.  I've excerpted a more elaborate tabulation of her chapter's Strengths, Weaknesses, Opportunities, Threats.  Eloise will share her SWOT analysis.  Please send an email to Chapters@hearingloss.org if you would like to see the rest of it.
 
 
 
 
Take your lists and you ask yourself a few more questions:

  • Which areas of internal weakness present the greatest threat to your chapter’s continued existence?  Prioritize them by listing the most significant first.
  • Which external threats present the greatest threat to your chapter’s continued existence?  Prioritize them by listing the most significant first.
  • Which internal strengths represent the greatest hope for to your chapter’s continued existence?  Prioritize them by listing the most significant first.
  • Which external opportunities represent the greatest hope for to your chapter’s continued existence?  Prioritize them by listing the most significant first.
My personal preference is to play to strengths first…pick the low-hanging fruit before going after the hard stuff.  Ask yourself:
  • What are my chapter’s existing strengths?
  • Can we enhance those existing strengths?  What might some goals and project plans be to do this?
  • Which opportunities might be within our reach? What might some goals and project plans be to do this?
  • Which strengths can we use to take advantage of those opportunities? What might some goals and project plans to do that be?
  • Can we use some of our strengths to mitigate some of our weaknesses?

And so on…
Go ahead and give it a try...you never know what might bubble up!!
Valerie Stafford-Mallis

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